Checking into the hotel is a restful end to a stressful travel experience—or, at least, it should be. But rarely is it the highlight of the trip. That could change with a new project by New Belgium brewery, makers of the beloved Fat Tire and other delectable brews.
New Belgium just opened up the Pilot Brewery at the Source Hotel in Denver. When guests check in, they’ll get tasters of experimental New Belgium beer brewed at Pilot, which just so happens to be located on the other side of the hotel lobby’s glass wall. But building a brewery in a hotel creates its own challenges that you might not consider as you bury your nose in some sweet aromatic foam.